Bride at Tulum Destination Wedding at Papaya Playa Project

This is my own wedding!

Ultimately, our goal is to open our own wedding venues around the world (starting with Porto, Portugal), for now, I’m focused on creating one unforgettable celebration at a time.

Sierra has been producing events for more than 10 years.

Throughout my career I’ve held event production and curation roles for VICE Media, TED Conferences, Ford Foundation and Tishman Speyer, where I ran the cultural programming & public events for Rockefeller Center. So when my husband proposed in 2022, we were overjoyed—but planning a dream wedding in NYC, felt financially out of reach. Even with the industry connections from over a decade of experience, I knew firsthand how challenging wedding planning could be.

Fast forward 12 months, and we celebrated our perfect destination wedding in Tulum, Mexico. It was beautiful, meaningful, and unforgettable—a reflection of everything we wanted. Throughout the process, I was struck by how often weddings, which should be joyful and stress-free, instead become overwhelming. That’s why I’m passionate about changing that narrative and ensuring the planning process is as seamless and enjoyable as the celebration itself.

That insight inspired me to create Sombra Rosa, a full-service event production and design company that helps American couples plan breathtaking destination weddings abroad. Whether you’re dreaming of a sunlit beachside celebration in Tulum, an enchanting Quinta gathering in Portugal, or an entirely unique destination, Sombra Rosa is here to make your vision a reality. I bring a deep understanding of classic American wedding traditions and seamlessly blend them with local cultures, creating a celebration that’s as personal as it is stunning.

With services ranging from full planning to last-minute coordination, I handle every detail—navigating local vendors, honoring cultural nuances, and ensuring your day unfolds exactly as you envision. My mission is simple: to make your wedding extraordinary, stress-free, and as unforgettable as your love story.

Now based in London, I’m focusing on weddings across Europe, with a special love for crafting magical celebrations in Portugal. Wherever in the world you choose to say “I do,” Sombra Rosa is here to make it extraordinary.